Meta Ads Account Audit
A written review of one existing Meta ad account. We inspect campaign structure, objectives, ad sets, audiences and placements, budgets, creative, copy and tracking health, then hand you prioritized findings and recommended next actions. The deliverable is analysis, not implementation.
What you get
- Review of one Meta ad account
- Campaign structure review
- Objectives and performance goals review
- Ad set structure review
- Audience and placement review
- Budget structure review
- Ad and creative review
- Copy and messaging review
- Basic Events Manager and tracking health review
- Prioritized written findings
- Recommended next actions
A structured review, level by level.
An audit is a written review, not implementation. Example of the areas we inspect:
Account and campaign level
- Objectives and performance goals
- Campaign structure
- Budget structure
- Ad set structure
- Audience and placements
Ad and tracking level
- Ad and creative review
- Copy and messaging
- Events Manager health
- Pixel and event setup
- Prioritized recommendations
- Businesses already running Meta ads who want a second opinion
- Owners unsure whether their account is set up correctly
- Anyone deciding whether to keep, change or rebuild before spending more
- Accounts with no existing Meta campaigns (start with Setup & Launch instead)
- Businesses wanting the changes implemented for them in this order (see Campaign Rescue or Management)
The concepts behind this service
An audit is analysis, not implementation
You receive a structured written review with prioritized findings and recommended next actions. Implementing the changes is a separate step, which you can do yourself or through the Campaign Rescue or Management services.
Reviewed level by level
A useful audit looks at the account across levels: how campaigns are structured and what objectives they use, how ad sets and audiences are configured, how budgets are set, and how the creative and copy are performing, down to whether tracking is set up correctly.
Tracking is part of the picture
Weak or missing tracking is one of the most common issues an audit surfaces, because it affects both measurement and optimization. We check Events Manager and Pixel health as part of the review.
How the service runs
01
Purchase the audit
Buy online. No sales call required.
02
Grant access
Give partner or view access to your ad account.
03
We review
A structured review across every level of the account.
04
Receive findings
Prioritized written findings and recommended next actions.
- Campaign implementation
- New campaign build
- Custom Conversions API engineering
- Landing page development
- Video production
- A guaranteed performance outcome
- A required sales call
- Partner or view access to your Meta ad account
- A short note on your business goal and current offer
For an existing Meta ad account.
Services that pair well
Meta Ads Campaign Rescue
$249Review and restructure of one existing Meta campaign that is not working.
Meta Ads Management
From $499/moOngoing Facebook and Instagram advertising management for small businesses.
Meta Pixel & Conversion Tracking
From $199Set up the website event tracking Meta Ads relies on to measure results.
Educational sections above draw on official platform documentation and current specialist analysis. Concepts are paraphrased, not quoted. Analysis attributed to a specialist is that specialist's interpretation, not official platform guidance.
- Jon Loomer: Strategic Meta Ads Audit; Meta Ads Audit: Campaign Level (account, campaign, ad set, ad and performance levels)
- Meta Business Help: About Conversions API; Set up and install the Meta Pixel
- Meta for Business: Facebook Ad Campaign Objectives & Goals
Questions, answered.
Is this implementation or just a review?
It is a written review. You receive prioritized findings and recommended next actions, not campaign changes. To have the changes made, see Campaign Rescue or Management.
Do I need an existing Meta ad account?
Yes. The audit reviews an existing account. If you have no campaigns yet, start with Meta Ads Setup & Launch.
What access do you need?
Partner or view access to your Meta ad account, plus a short note on your business goal and current offer.
How is this different from a sales call?
There is no sales call. You buy the audit and receive a structured written deliverable.
Will you guarantee improvements?
No. The audit identifies issues and opportunities. Outcomes depend on which changes you make and on market conditions.
Meta Ads Account Audit
$99 one-time
A structured review of your current Meta campaigns, creative and tracking.