Meta Ads Management
Faevorite manages Facebook and Instagram advertising for small businesses that want ongoing campaign oversight without a traditional high-cost agency engagement. Meta Ads covers advertising across Meta placements including Facebook and Instagram. Management starts at $499 per month, with a higher-capacity Growth tier for more complex accounts. Ad spend is paid separately to Meta.
What you get
- Management of one Meta ad account
- Regular campaign optimization
- Weekly performance review
- Budget, bidding and structure adjustments as appropriate
- Copy iteration
- Static and carousel creative refreshes each month
- Tracking health checks
- A monthly plain-English performance summary
- Email-based support
One objective, organized cleanly.
Meta campaigns are organized in three levels. Keeping that structure clean makes budgets, testing and reporting easier to reason about. Example structure:
Campaign
One clear objective
Ad set
Audience + placements
Ad set
Audience + placements
Ad
Creative + copy
Ad
Creative + copy
Ad
Creative + copy
Ad
Creative + copy
- Small businesses that want their Meta ads managed month to month
- Owners who do not want to run campaigns themselves
- Businesses spending up to roughly $15,000 per month who want oversight, not a big retainer
- Businesses that only need a one-time build (see Setup & Launch)
- Accounts spending well above $15,000 per month (contact us for custom scope)
The concepts behind this service
Meta Ads means Facebook and Instagram
Meta Ads refers to advertising across Meta placements, including Facebook and Instagram feeds, Stories, Reels placements and more. One managed account can run across these placements rather than being split platform by platform.
Objective and performance goal should match the outcome
A campaign's objective and performance goal should map to the business result you want, such as leads or purchases, rather than to a vanity metric. Choosing the goal that matches the real outcome is one of the most consequential setup decisions.
Advantage+ placements and audience
Meta offers Advantage+ options that let its system distribute delivery across placements and broaden audiences within the boundaries you set. Used deliberately, they can simplify management for smaller accounts. They are tools to apply with judgment, not a guarantee of better performance.
Standard vs Growth is capacity, not a secret algorithm
The difference between the Standard and Growth tiers is scope: monthly spend range, number of active campaigns, and how many creative refreshes and how much testing capacity are included. Growth is more capacity and complexity, not a hidden strategy that performs better on its own.
Tracking underpins optimization
Meta needs reliable event data to optimize toward the actions you care about. Meta recommends using the Conversions API alongside the Pixel for website events where appropriate, which is why tracking health is part of ongoing management.
Creative we design for Meta placements.
Illustrative sample creative designed by Faevorite for Facebook and Instagram. Sample work, not client campaigns or results.
How the service runs
01
Purchase the service
Buy online with transparent pricing. No discovery call required.
02
Complete onboarding
Answer a short, service-specific onboarding so we have what we need.
03
We do the work
Faevorite completes the agreed scope inside your own accounts.
04
Receive your deliverable
You get the finished work, with the included revision where it applies.
- Your ad spend (paid directly to Meta)
- Video production
- Landing page development
- Community management
- Sales or lead follow-up
- Unlimited creatives
- Multi-brand account management
- Admin access to your Meta Business and ad account
- Your monthly ad budget and business goals
- Approval on offers and creative direction
One Meta ad account. Standard covers up to about $5,000 per month in ad spend; Growth covers about $5,000 to $15,000. Accounts above roughly $15,000 per month are scoped by contact.
Services that pair well
Meta Ads Setup & Launch
$399Strategy, campaign build, static creative, tracking QA and launch.
Meta Ads Account Audit
$99A structured review of your current Meta campaigns, creative and tracking.
Meta Pixel & Conversion Tracking
From $199Set up the website event tracking Meta Ads relies on to measure results.
Facebook & Instagram Ad Creative
$199Six static or carousel ad creative units built around distinct concepts.
Educational sections above draw on official platform documentation and current specialist analysis. Concepts are paraphrased, not quoted. Analysis attributed to a specialist is that specialist's interpretation, not official platform guidance.
- Meta for Business: Facebook Ad Campaign Objectives & Goals
- Meta for Business: Meta Advantage+ Placements
- Meta for Business: Advantage+ Audience
- Meta Business Help: About Conversions API
- Jon Loomer: The Principles Behind My Meta Ads Strategy; How Many Active Ad Sets Should You Have
Questions, answered.
What is the difference between Standard and Growth?
Standard is $499/month for accounts spending up to about $5,000 with up to two active campaigns. Growth is $799/month for accounts spending about $5,000 to $15,000 with up to four active campaigns and more creative and testing capacity. Ad spend is separate.
Is my ad spend included?
No. You pay Meta directly for ad spend. The monthly fee covers management, optimization, creative refreshes and reporting.
Do I keep ownership of my ad account?
Yes. You own your Meta Business and ad account. We manage inside it and you keep full access.
Do you make video ads?
No. Creative refreshes are static and carousel only. Faevorite does not produce video, Reels or UGC.
What if I spend more than $15,000 per month?
Accounts above roughly $15,000 per month are scoped separately. Contact us and we will define a custom scope.
Is performance guaranteed?
No. We manage the account with care, but outcomes depend on budget, offer, audience and market conditions, so we do not guarantee results.
Meta Ads Management
From $499/month
Ongoing Facebook and Instagram advertising management for small businesses.