Meta Ads Setup & Launch
A fixed-scope service for businesses that need a Facebook and Instagram advertising campaign planned, built and launched inside their own Meta ad account. You keep ownership of the account. Ad spend is paid separately to Meta.
What you get
- Work inside one Meta ad account you own
- Campaign strategy based on your business goal
- Build of one campaign
- Up to two ad sets where needed
- Audience configuration
- Placements configuration
- Budget configuration
- Ad copy variations
- Up to three new static or carousel ad creative concepts
- Tracking and event QA
- Campaign launch
- A short post-launch monitoring window where operations support it
From business goal to a live campaign.
A fixed-scope build that moves in a clear order, inside the ad account you own.
Business goal
The outcome that matters
Campaign structure
Objective + ad sets
Creative
Static + carousel
Tracking
Event QA
Launch
Live in your account
- Small businesses new to Meta ads that need a proper first campaign
- Owners who want the account structured correctly from day one
- Businesses that own their ad account and pay Meta directly
- Accounts that already run campaigns and need cleanup (see Campaign Rescue)
- Businesses wanting ongoing month-to-month management (see Meta Ads Management)
The concepts behind this service
The objective should match the outcome
The most important setup decision is choosing a campaign objective and performance goal that map to your real business outcome, such as leads or sales, rather than to a surface metric. A sales objective is built for driving purchases; the right choice depends on your goal.
You own the account and the spend
The campaign is built inside a Meta ad account you own. You pay Meta directly for ad spend. Faevorite's fee covers the strategy, build, creative and tracking QA, not the media budget.
Placements and delivery
Meta can deliver across Facebook and Instagram placements. Advantage+ placements let the system distribute delivery across eligible placements within the boundaries you set, which can simplify a first campaign.
Tracking is checked before launch
Before going live we QA event tracking so the campaign can measure the actions that matter. Meta recommends using the Conversions API alongside the Pixel for website events where appropriate.
The kind of creative we build.
Illustrative sample creative designed by Faevorite for Facebook and Instagram. Sample work, not client results.
How the service runs
01
Purchase the service
Buy online. No sales call required.
02
Onboarding
Share your goal, offer, locations and brand assets.
03
Build inside your account
Campaign, ad sets, audiences, budget and creative.
04
Launch
Tracking QA, then the campaign goes live in your account.
- Ad spend (paid directly to Meta)
- Video production
- Landing page development
- Complex custom Conversions API development
- Ecommerce catalog or feed engineering
- Multiple businesses or brands
- Unlimited creative
- Guaranteed results
- Admin access to your Meta Business account and ad account
- Your offer, target locations and business goal
- Brand assets or website we can pull creative direction from
For businesses that need a campaign created and launched.
Services that pair well
Meta Ads Management
From $499/moOngoing Facebook and Instagram advertising management for small businesses.
Meta Pixel & Conversion Tracking
From $199Set up the website event tracking Meta Ads relies on to measure results.
Facebook & Instagram Ad Creative
$199Six static or carousel ad creative units built around distinct concepts.
Educational sections above draw on official platform documentation and current specialist analysis. Concepts are paraphrased, not quoted. Analysis attributed to a specialist is that specialist's interpretation, not official platform guidance.
- Meta for Business: Using Sales Ads Objective in Your Advertising Campaigns
- Meta for Business: Facebook Ad Campaign Objectives & Goals
- Meta for Business: Meta Advantage+ Placements
- Meta Business Help: About Conversions API; Set up and install the Meta Pixel
- Jon Loomer: Maximize Conversions Performance Goal; The Principles Behind My Meta Ads Strategy
Questions, answered.
Is ad spend included in the $399?
No. You pay Meta directly for ad spend. The $399 covers strategy, the campaign build, creative and tracking QA.
How many creatives do I get?
Up to three new static or carousel ad creative concepts as part of the build. For a larger set, add the Ad Creative Design service.
Do I need an existing campaign?
No. This service is for building a new campaign. If you already run ads and need cleanup, see Meta Ads Campaign Rescue.
Do you manage the campaign afterward?
Not in this one-time service. For ongoing optimization, see Meta Ads Management.
Do you make video ads?
No. Creative is static and carousel only.
Is performance guaranteed?
No. We build the campaign correctly, but results depend on budget, offer, audience and market conditions.
Meta Ads Setup & Launch
$399 one-time
Strategy, campaign build, static creative, tracking QA and launch.