Service

Google Ads Management

Ongoing Google Ads management for small businesses that want their Search campaigns optimized month to month. Sometimes called PPC management, this covers keywords, search terms, negative keywords, responsive search ads, bidding and conversion tracking. Ad spend is paid separately to Google.

$499/monthAd spend paid separately to the platform
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What's included

What you get

  • Management of one Google Ads account
  • Up to two Search campaigns
  • Regular optimization
  • Search-term review
  • Keyword and negative-keyword updates
  • Ad copy and asset iteration
  • Bidding and budget adjustments
  • Conversion-tracking health review
  • A monthly performance summary
Ongoing optimization

Managing what searches trigger your ads.

Google Ads management, sometimes called PPC management, is an ongoing loop of reviewing search terms, refining keywords and negatives, and adjusting bids and budgets.

Review search terms

What actually triggered ads

Update keywords

Add and negate

Adjust bids + budget

Toward conversions

Iterate ad copy

Responsive search ads

Who it's for
  • Small businesses running Google Search ads who want ongoing oversight
  • Owners who want someone watching search terms and budgets each month
  • Businesses spending up to roughly $5,000 per month on Search
Who it's not for
  • Businesses that only need a one-time build (see Google Ads Setup & Launch)
  • High-spend or complex accounts (contact us for custom scope)

Who it's for →

A deeper look at who this fits, who it does not, and the honest questions to ask first.

How it works →

The full step-by-step process, in the order it happens, and what to expect.

How it works

The concepts behind this service

Search terms vs keywords

Keywords are what you bid on; search terms are what people actually typed. A core part of ongoing management is reviewing search terms, adding good ones as keywords and adding irrelevant ones as negatives so budget stays focused.

Responsive search ads and assets

We iterate the responsive search ad headlines, descriptions and assets over time, since fresh, varied copy gives Google's system more to test.

Bidding toward conversions

Bidding strategies, including Smart Bidding options, can optimize toward conversions or conversion value when tracking is reliable. Choosing and tuning the right strategy is part of management. Google has updated some Smart Bidding labels recently, so we work from current documentation.

Quality Score is a diagnostic, not the goal

Quality Score is a diagnostic signal about relevance and experience, not the business KPI itself. We use it to spot issues, while the real goal is relevant clicks that turn into conversions at a sustainable cost.

Illustrative example

A search ad we would manage.

Illustrative search ad

Sponsoredyourbusiness.com

Local Service, Booked Online

Show up for the searches that matter, with budget focused on relevant, converting queries.

The process

How the service runs

01

Purchase the service

Buy online with transparent pricing. No discovery call required.

02

Complete onboarding

Answer a short, service-specific onboarding so we have what we need.

03

We do the work

Faevorite completes the agreed scope inside your own accounts.

04

Receive your deliverable

You get the finished work, with the included revision where it applies.

What's not included
  • Your ad spend (paid directly to Google)
  • Video production
  • Landing-page development
  • Shopping, Performance Max or YouTube management
What we need from you
  • Admin access to your Google Ads account
  • Your monthly budget and business goals
  • Access to your website for conversion tracking

One Google Ads account, up to about $5,000 per month in ad spend and up to two Search campaigns. More complex or higher-spend accounts require custom scope.

Related services

Services that pair well

Google Ads Setup & Launch

$399

A focused Google Search campaign built around relevant keywords and conversions.

Meta Ads Management

From $499/mo

Ongoing Facebook and Instagram advertising management for small businesses.

Meta Pixel & Conversion Tracking

From $199

Set up the website event tracking Meta Ads relies on to measure results.

All services Pricing
Platform references

Educational sections above draw on official platform documentation and current specialist analysis. Concepts are paraphrased, not quoted. Analysis attributed to a specialist is that specialist's interpretation, not official platform guidance.

  • Google Ads Help: About Smart Bidding; Pick the right bid strategy
  • Google Ads Help: About Maximize conversions bidding; About Maximize conversion value bidding; About conversion values
  • Google Ads Help: Google Ads keyword matching; About responsive search ads
  • Google Ads Help: Using Quality Score to improve your performance; Optimize your ads and landing pages
Common questions

Questions, answered.

Is this PPC management?

Yes. Google Ads management is often called PPC management. It covers ongoing optimization of your Search campaigns: search terms, keywords, negatives, ad copy, bidding and budgets.

Is ad spend included?

No. You pay Google directly for ad spend. The $499/month covers the management work and reporting.

How many campaigns do you manage?

Up to two Search campaigns on one account, for spend up to about $5,000 per month. Higher-spend or more complex accounts require custom scope.

Do you run Performance Max or YouTube?

No. This service manages Search campaigns. Other campaign types are out of scope.

Is a specific Quality Score guaranteed?

No. Quality Score is a diagnostic tool, not a deliverable. We use it to improve relevance, but we do not guarantee a number or performance.

Get started

Google Ads Management

$499/month

Ongoing Google Search / PPC management for small businesses.

Get StartedView Pricing