Google Ads Setup & Launch
A fixed-scope Google Search campaign setup for small businesses that want to appear for relevant searches and measure the actions generated after the click. Scope is Search. You keep ownership of the account and pay Google directly for ad spend.
What you get
- Work inside one Google Ads account you own
- One Search campaign
- Keyword research
- Up to three focused ad groups
- Match-type strategy
- A negative-keyword foundation
- Responsive search ad copy
- Relevant ad assets
- Budget and bidding configuration
- Conversion-tracking QA
- Campaign launch
From a search to a measured conversion.
A focused Google Search campaign connects what people search for to an action you can measure.
Search intent
What people type
Keywords
Match-type strategy
Responsive search ad
Headlines + descriptions
Landing page
Where they arrive
Conversion
Measured action
- Small businesses that want to show up for relevant Google searches
- Owners who want a Search campaign built correctly and launched
- Businesses that own their Google Ads account and pay Google directly
- Businesses needing Shopping, Performance Max or YouTube (not in this scope)
- Anyone wanting the campaign managed after launch (see Google Ads Management)
The concepts behind this service
Scope is Search
This service sets up one Google Search campaign, the ads that appear on the search results page for relevant queries. It does not include Shopping, Performance Max, YouTube or Display, which are separate scopes.
Keyword matching
Google offers different keyword match types that control how closely a search has to relate to your keyword for your ad to be eligible. A sensible match-type strategy, paired with a negative-keyword foundation, keeps spend focused on relevant searches.
Responsive search ads
Responsive search ads let you provide multiple headlines and descriptions that Google assembles into ads. Strong, varied assets give the system more to work with.
Bidding and conversion tracking
Bidding options, including conversion-focused strategies, tell Google what to optimize for. That only works when conversion tracking is set up correctly, which is why we QA it before launch. Google has updated some Smart Bidding labels recently, so we work from current Google Ads Help documentation.
What a search ad looks like.
Illustrative search ad
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How the service runs
01
Purchase the service
Buy online. No sales call required.
02
Onboarding
Share your service area, offer and business goal.
03
Build the Search campaign
Keywords, ad groups, responsive search ads.
04
Launch
Conversion tracking QA, then the campaign goes live.
- Your ad spend (paid directly to Google)
- Shopping or feed management
- Performance Max management
- YouTube or video campaigns
- Custom landing-page creation
- Major Google Tag Manager engineering
- Ongoing management after launch
- Admin access to your Google Ads account
- Your service area, offer and business goal
- Access to your website for conversion tracking
Scope is a single Google Search campaign. Shopping, Performance Max, YouTube and Display are not included.
Services that pair well
Educational sections above draw on official platform documentation and current specialist analysis. Concepts are paraphrased, not quoted. Analysis attributed to a specialist is that specialist's interpretation, not official platform guidance.
- Google Ads Help: Google Ads keyword matching
- Google Ads Help: About responsive search ads; Best practices for creating effective responsive search ads
- Google Ads Help: About Maximize conversions bidding
- Google Ads Help: Optimize your ads and landing pages; About Quality Score for Search campaigns
Questions, answered.
Is ad spend included in the $399?
No. You pay Google directly for ad spend. The $399 covers the Search campaign setup: keyword research, ad groups, responsive search ads, negatives, bidding configuration and conversion-tracking QA.
Does this include Performance Max or Shopping?
No. Scope is a single Search campaign. Performance Max, Shopping, YouTube and Display are not included.
Do you manage the campaign after launch?
Not in this one-time service. For ongoing optimization, see Google Ads Management.
Do you build my landing page?
No. Custom landing-page creation is not included, though we will advise on the page you send traffic to.
Are results guaranteed?
No. We set the campaign up correctly, but outcomes depend on budget, offer, competition and the landing experience.
Google Ads Setup & Launch
$399 one-time
A focused Google Search campaign built around relevant keywords and conversions.