Ads and websites
What to set up on your website before you run ads
Conversions, the Meta Pixel, the Google tag and a ready landing page.
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Not always. Meta's lead ads can collect enquiries with an instant form, and Meta lists the instant form and the website form as the two options. A landing page earns its keep when people need more than a form to decide, when you want to measure what happens after the click, or when you also run Google Ads.
| Instant form | Your landing page | |
|---|---|---|
| Where the form is | Meta's own lead form | On your website |
| What people see first | Your ad, then the form | Your offer, prices, proof and details |
| Where leads go | Meta's Leads Center or your CRM | Your inbox or CRM |
| Measuring results on your site | Not needed | Meta Pixel events on your pages |
| Works for Google Ads too | No | Yes |
Meta says businesses can send leads to "your CRM or lead management system of choice", such as Meta Leads Center.
Our landing pages are built in the Launch package: $890 one-time or $129 a month, with room for the few pages people check before they enquire. We also run Meta Ads, so the page and the campaign are built together. Prices for your country are on the package page.
Yes, with an instant form. You'll still want a site for people who look you up before they reply.
They give people more to decide on before they submit, which suits higher-priced services. Test both if you're unsure.
The Meta Pixel on your site, with events for the actions that matter, such as a form submission.
Conversions, the Meta Pixel, the Google tag and a ready landing page.
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What the three ratings mean and how to fix a below-average page.
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Meta and Google Ads, creative, websites and lead generation, priced up front.
Browse services →Every service has a fixed scope and a price on the site. Add what you need and submit an order, no call required.