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Google Ads prices

How much does Google Ads management cost? WebFX, Thrive and the average, compared

What Google Ads management costs: WebFX's $750 Lite plan after a $1,200 first month, Thrive from $500, a $7,165 Clutch average, and our $499 plan.

Google Ads management is a monthly fee for running your campaigns, on top of what you pay Google for clicks. WebFX lists $750 a month for accounts spending up to $5,000, after a $1,200 first month. Thrive Agency's PPC management starts at $500 a month, and the average monthly PPC project on Clutch is $7,165. Our Google Ads Management is $499 a month, and building a new Search campaign is $399 once.

Side by side

Google Ads management at a flat, small-business price.

One monthly fee for your Search campaigns, and a fixed price to build one. Clicks are paid directly to Google.

Google Ads Management $499a month $499 a month: search-term reviews, keyword updates and a monthly summary $251 a month less than WebFX's Lite plan.
FaevoriteGoogle Ads Management
$499
Thrive AgencyPPC management, starting price
From $500
WebFXLite plan, up to $5,000 in ad spend
$750
PPC agency averageaverage monthly PPC project on Clutch
$7,165
ComparedFaevoriteWebFX
Monthly fee$499 a month, up to about $5,000 in ad spend$750 a month, up to $5,000 in ad spend
First month$499, the same as every month$1,200, including a campaign audit
Above $5,000 in ad spendCustom scope$975 or 15% of spend, whichever is higher

New to Google Ads? Setup & Launch builds one Search campaign for $399 once. Management covers Search campaigns: not Shopping, Performance Max or YouTube.

Figures from WebFX's and Thrive Agency's own pages and Clutch's PPC pricing guide (updated September 21, 2026), checked November 2026. Tap a name to see the source.

WebFX's published tiers

Monthly ad spendFirst monthEvery month after
$100 to $5,000 (Lite)$1,200$750
$5,000 to $30,000 (Pro)$2,250$975 or 15% of spend, whichever is higher
$30,001 and up (Enterprise)$5,800$4,500 or 12% of spend, whichever is greater

From WebFX's PPC pricing page, checked November 2026. Their first month covers initial optimization, including a campaign audit.

What you're actually paying for

Clicks
What Google charges when people click your ad. You set a daily budget for each campaign and pay for clicks, straight to Google.
Management fee
What the agency charges to run the account: search terms, keywords, bids, ads and reporting.
Setup
Building the campaign the first time: keyword research, ad groups, ads and conversion tracking.
Tracking
Without working conversion tracking, nobody can tell which searches bring customers. Check that it's verified, not assumed.

Our Google Ads prices

ServicePriceWhat you get
Setup & Launch$399 onceOne Search campaign: keyword research, up to 3 ad groups, negative keywords, ads, and tracking checked before launch
Management$499 a monthUp to 2 Search campaigns and about $5,000 a month in ad spend: search-term reviews, keyword and bid updates, and a monthly summary

Prices in US dollars. Clicks are paid directly to Google. Search campaigns only: Shopping, Performance Max and YouTube aren't included.

The wider market

On Clutch, most PPC agencies charge $100 to $149 an hour, and PPC projects typically cost $10,000 to $49,999. The average monthly cost of a PPC project there is $7,165, based on reviews from verified clients (Clutch's PPC pricing guide, updated September 21, 2026). Those figures cover every size of account, so compare what's included as well as the price.

FAQ

Questions, answered.

How much does WebFX charge for Google Ads management?

WebFX's PPC pricing page lists $750 a month for ad spend up to $5,000, after a $1,200 first month that includes a campaign audit (checked November 2026).

How much does Thrive Agency charge for PPC?

Thrive Agency's PPC pages list management from $500 a month for single-channel campaigns, month to month (checked November 2026).

Do I pay Google separately?

Yes. You set a daily budget for each campaign and pay Google for clicks; the management fee is on top.

What isn't included in your Google Ads Management?

Shopping, Performance Max and YouTube campaigns, landing page building and video. It covers up to 2 Search campaigns and about $5,000 a month in ad spend; bigger accounts get a custom scope.

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