What Is X Calls? A Plain-English Guide for Small Business Owners (2026)

X now has three ways to call. Here's how they differ.

The name causes confusion, because X added calling features in three separate places. Only one of them works for people who don't use X.

X's help center adds one rule for calls inside messages that matters for businesses: you can only call someone who has sent you a message at least once before. X Calls has no such rule. The link is the invitation.

How joining works for your customers

This is what a customer sees on a phone, signed out of X, when they open a call link:

1. Open the link A link looks like call.x.com/abc-def-ghj. With a code instead, they type it at call.x.com under “Join a call”.
2. Type a name No sign-in. The name is what the host sees.
3. Allow the microphone The browser asks. If the call was opened as a voice call, the camera isn't requested at all.
4. Join, or ask to join Depending on the host's setting, they're in at once or they wait until the host admits them.

What hosts control

Who can join

Everyone with the link; only verified people from your organization; or only people an admin approves, who wait until you let them in.

Admit or decline

Waiting guests appear by name, and you let them in one at a time or all at once.

When calls happen

Start a call now, or schedule one with a title, a time and an optional repeat, such as every weekday.

Invitations

X can email invitations to people with X accounts. Everyone else simply gets the link.

Some of these features are still being switched on account by account during the beta, so you may not see all of them yet.

Limits to know before you rely on it

• It's a beta. Screens, features and rules can change.
• It doesn't ring anyone. Someone has to be in the call to let people in, and when you sit in a call alone X asks “Are you still there?” and takes you out within 2 minutes unless you tap Stay.
• On an iPhone with the X app installed, call links can open in the app instead of the browser, because X registered its app for call.x.com links.
• X hasn't published a security statement for X Calls, and its help center says group calls in messages aren't end-to-end encrypted yet. Keep passwords and card numbers off every call.
• For calls inside X messages, X connects the two devices directly by default, which can show each side's IP address. Turning on “Enhanced call privacy” in Chat settings routes the call through X and hides it.

Ways a small business can use it

• A “call us live” button on your website during set hours, so visitors can ask a question in the moment
• Open office hours for customers, for example one afternoon a week
• Quick consultations or quotes without giving out a phone number
• Walking a customer through an order or a form, with screen sharing

What it won't replace is a phone line that rings. X Calls works best when you choose the hours and keep the call open during them.

How we use it at Faevorite

We keep a voice line open on X Calls on weekdays, so anyone reading our site can ask about a service before ordering. It's optional, it isn't a sales call, and every price stays on the pricing page. Here's when we're open, in your time:

More detail on what to ask and how a call works: Talk to Faevorite live.